Is Amazon taking over the world? Well, I estimate that I spend half my salary on Amazon Prime. Whether it's stocking up on paper towels and cleaning supplies, buying random kitchen supplies, or ordering my favorite snacks in bulk, the convenience and convenience is hard to resist. affordability from Amazon.
If you're not an Amazon shopping fanatic like me, your customers probably are. There are 300 million Amazon users and an estimated 80 million Americans are Amazon Prime members! 80 MILLION! In fact, more American households have an Amazon Prime account than attend church regularly or have a landline!
"Google has search data and Facebook knows the levels of interest, but Amazon has real power because it knows what people are buying and how they are doing it," says Shareen Pathak in Digiday.
So why don't you advertise on Amazon to get more attention for your products? If you're all over Google Shopping, the Display Network, Facebook, and Instagram, well, there's no better time to break into one of the largest remaining online ad networks. For e-commerce businesses, Amazon ads should be a no-brainer.
What are Amazon Ads?
The same way Google search works, when you type a keyword into the Amazon search box and results appear, some of the cell phone number list top results will be sponsored posts - these are considered Amazon advertisements. They are indicated by subtle “sponsored” or “advertising” text like in the image below.
Advertisers who want to gain visibility for their products on Amazon can pay for these positions by bidding on specific keywords, which will lead to higher visibility in Amazon's SERPs. The advertiser will then be charged when a buyer clicks on their ad. You can basically think of Amazon's advertising platform as Amazon's version of AdWords. Amazon advertisements may also appear on individual product pages. For example, looking at the water bottle below, I can see an addition for sunglasses on the far right of the page.
Should I advertise on Amazon?
Are you selling a tangible product that consumers can buy online? If the answer is yes, then the answer is yes, you should advertise on Amazon! Amazon will simply provide you with another way to get more eyes on your products and probably more buyers. If you're in doubt, start small with a product that you already know sells well online. For example, if you sell sports equipment and tennis racquets have always been your top-selling product online, start with an ad for your top-selling racquet. Once you start seeing ROI with this ad, incorporate more brands and racket types to expand your campaign.
Another compelling reason to advertise on Amazon is that if you do Amazon PPC, your organic Amazon ranking will likely improve as well. “We have repeatedly seen that organic rankings have improved significantly for keywords that have been used successfully in Amazon PPC ads,” says Sellics. "Part of this is due to additional sales generated by 'Amazon AdWords' improving the product's sales history. Sales history is a very important ranking factor. If a product sells better, Amazon will place it higher in the ranking of search results.”
According to Practical Ecommerce's Rob Sieracki, the average cost per click on Amazon rarely exceeds $0.35, making it more profitable on a CPC basis than search ads on AdWords or Bing Ads and comparable to some of the CPC the lowest on Facebook ads. or Google display. Given that Amazon searches show a lot of commercial intent, these are promising numbers! (Later in this guide, we'll share some tips to help you lower your Amazon advertising costs.)