Strengthen your phone number list SEO strategy

One of the phone number list greatest benefits of content marketing is its ability to play matchmaker: helping eligible businesses find and engage with its most desirable consumers, those who might have an interest. active in what they have phone number list to offer. And because it's a powerful engine phone number list of awareness, search is one of the biggest contributors to your content's success in attracting those qualified leads.

While it's not always completely transparent how and when Google's search bots will crawl and index your content — let alone exactly how its search algorithm determines its ranking — content marketers don't. don't have to sit around and wait for Google to judge whether their work deserves a first-page listing on the phone number list search engine results page (SERP). In fact, there are many deliberate SEO actions you can take to increase the value phone number list of your content in the eyes of your target audience – if you have the phone number list right strategies in place.

At CMI's Virtual Content Tech Conference, Andy Cristiana, Co-Founder of Orbit Media, and Noelle Mahoney, Senior Marketing Manager of Act-On, took the phone number list (digital) stage to offer the best advice, tools and techniques for making search systems work to the best advantage phone number list of your content. Below are some of the phone number list helpful ideas and recommendations they shared.

Look for question marks in queries

As Andy asserts, every visitor your content receives through search has an intent in mind; the phone number list seeker has taken the initiative to actively search for something. To find it, one of three main types of key phrases was used:

• Navigation: Phrases that help searchers find the phone number list best path to a specific brand or experience they have already identified

• Transactional: Phrases that indicate they are looking to make a purchase of some sort – immediately or in the future

• Informative: phrases that signal they have questions and are looking for answers phone number list on a particular topic

As Andy explains, the phone number list greatest SEO potential for content marketers lies in optimizing pages to rank better for informative key phrases , because these searchers aren't necessarily looking to accomplish a quick task (like finding the page phone number list of a brand or buy an item on the spot). and move forward. So they're more likely to enter your sales funnel and become viable leads when they see the value you offer.

HAND RELATED CONTENT:

• Why is user intent so important to your SEO?

• 2 funnels are necessary for content marketing

What turns Google's gears?

How are you going to make your content pages more relevant to searches for information on your target keywords? The phone number list first step is to have a basic understanding of the phone number list mechanics of SEO, which means getting inside the mind of its best judge, jury and executioner: Google.

What makes a site relevant to Google? While his algorithm is meant to represent a wide range of inputs and data points, Andy considers inbound links to your website one of the phone number list most critical ranking factors: