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Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing, according to a recent article in Content Marketing Institute (via Joe Pulizzi, @JoePulizzi), featuring research from Fathom. The article explains some of the changes that B2B manufacturers are making in their marketing programs, and the results may be surprising to you! They were to us, which is why we're detailing out 9 of what we think are the most important findings in this report and sharing them with you in an easy-to-read blog: 82% of B2B Manufacturers Use Content Marketing The report details that only 18% of B2B manufacturing marketers do not use content marketing.