A Significant Improvement.

Content to a particular author. Those in the know may have seen this coming, with a chance to search results pages (SERPs) in July when bylines and images were removed. Something was wrong with this particular feature. John Mueller's ad, seen here on Google+, explains that through testing they found the information was not as helpful as buy email database thought; in fact, it was annoying in some cases. Once thought to increase click-through rates, author snippets haven't actually delivered

Low adoption rates are likely another cause for the decision to get rid of fatherhood. While sites like The New York Times have buy email database adopted markup, The Washington Post (for another example) has not. Without widespread adoption, author snippets did not accurately reflect perceived value. Google plans to continue discovering additional uses for rich snippets in the SERPs, as rich snippets provide useful information to the end-user.

Event snippets are becoming more common, displaying the date, location and time of the event in the SERPs. Music album snippets, product snippets such as reviews, recipe snippets, and video snippets are just a few of the buy email database opportunities available. There's no doubt that rich snippets are here to stay, although it's unfortunate that some SEO experts continue to recommend the continued use of author snippets.