You finally get the C-suite on board with the implementation of a content marketing program. Not just create a blog or a Twitter account, but develop a strategy and use a real plan – a plan that understands your audience, how to meet their needs, and where to find them. Fast forward... You have started. You sweated. You launched. Your audience took Photo Background Removing notice and took action. Your strategy is working (for now) and your client/boss is happy. But before you put on your party hat, beware of the trouble that may lie ahead. RELATED CONTENT AT HAND: How to grab C-Suite's attention with relevant content What can go wrong? A lot. When a fledgling strategy that no one initially cared about suddenly brings eyes and customers to your business, the internal dynamics can change. There may be an increased interest in content marketing, a desire to expand the approach to other areas of the organization, or even an impatience to see the gains accrue faster.Photo Background Removing
When a contentmarketing strategy Photo Background Removing brings customers into your business, the internal dynamics can change. @KLundT3 Click to tweet My agency sees these “hijackings” happening in two ways. First, when you prove internally that content marketing works, others within the organization may see the approach as the cure for what ails them — and want to build on what you're doing. While it's a good sign when others want to join you, it's often done without thinking about an integrated strategy and process. Equally common, marketers are too eager to prove that content marketing works, and so content teams use data recklessly - bending and stretching it to suit their needs rather than making it serve the greater good of improved content and strategy. Let's walk through each example and show how to avoid (or fix) thePhoto Background Removing problems. HAND-CHOSEN RELATED CONTENT: 7 Ways to Stop Floating With Your Content Marketing in 2017 Manage suspensions When your content marketing strategy gains traction, others in your organization will take notice and want to be part of it; however, when they come from other divisions, they often come with their own agendas, protocols, and even allegiances. It's natural that they care more about their own initiatives than yours, but competing priorities can lead to the creation of silos that are at odds with each other. And that's where the problems start. The problem starts when your contentmarketing strategy gains traction and other members like it. @KLundT3 Click to tweet What are the symptoms of targeted content efforts?
Frustration and bottlenecks sure, but even worse, a careless schedule can Photo Background Removing hurt your hard-earned success. I've seen cases where a strong and effective content marketing strategy is deemed unsuccessful because a complementary division's programs have swallowed up all the effort. Think of your content marketing program as if you were running the kitchen at McDonald's. In its early years, McDonald's figured out how to increase its growth and serve everyone quickly, efficiently, and (arguably) deliciously. No customer hungry for burgers waited more Photo Background Removing than a few minutes. Using an assembly line model born out of the best manufacturing practices at the time, the placement of each range, fridge and fryer was thought out. Every step of the kitchen was carefully choreographed, shaving seconds or minutes off each customer's ordering time. The same goes for content marketing: a well-defined content marketing strategy and plan offers clear goals and instructions to execute. 3.