By now, we all know that online reviews play an important role in brand perception and online rankings. Despite this, studies on online reviews and how consumers react to them Image Manipulation continue to defy our expectations. To make informed decisions about your review strategy, we need something more concrete than knowing that reviews are playing an increasingly important role in the buyer's journey. Here are 23 informative stats and information you need to know. 23 Important Online Exam Statistics and Studies Even bad reviews are helpful for conversion rates. Customers spend five times longer on a site if they interact with bad reviews, trust those reviews more, and convert 85% more often. That's not to say that a poor overall star rating is good for Image Manipulation business, but the diversity of your ratings tends to be more reliable than 100% five-star reviews, and the availability of some negative reviews actually improves conversion rates, especially if these are negative.
Reviews inform the consumer more about the product, as Image Manipulation each buyer has different tastes. Sixty-seven percent of consumers are influenced by online reviews. A study conducted by BrightLocal found that star ratings on the search engine results page can increase click-through rates by 25%. Since several studies suggest that click-through rates improve your search engine rankings, the boost provided by these star ratings can also boost your SEO, even for organic search results. For star ratings to appear in search results, you must include the appropriate schema markup and the ratings must be provided by actual customers for them to Image Manipulation display reliably. Despite the weight consumers place on reviews, a study from the University of Colorado at Boulder finds that the correlation between review ratings and objective product quality is actually surprisingly low.
However, this correlation was much stronger for products Image Manipulation with a high number of reviews. This study demonstrates the importance of marketing efforts to increase the number and quality of reviews, because you can't necessarily rely on the quality of your product alone to earn them. According to the Pew Research Center, most Americans aren't used to leaving product reviews. A total of 38% “never leave” reviews of products and services, and 48% do not leave them at restaurants. Only about 10% “always” or “almost always” leave product and Image Manipulation service reviews. This reinforces the importance of asking and encouraging consumers to leave reviews of your products in order to gain the momentum you need.